Human aspects of hospital management

DOI: 10.15343/0104-7809.20104498507

Abstract

This investigation aims to present a theoretical discussion on the interface between humanization and management in the
domain of health. The adopted methodology has been the bibliographical survey, and we did a descriptive investigation and qualitative
data analysis. After analyzing the collected data, we identified that health clients perceive the necessity to feel more welcomed and to
be in a more humanized atmosphere. One thinks that the Institutions of Health will need to adapt to the new demands of that market.
As results, we observed there is not some exclusive model of implementation of humanization in health, although their adoption is
fundamental, and may create fidelization in patients/clients. The possible conclusion is that, as humanization a relatively new area, we
still need to explore and learn more on the subject.